EVERYTHING needed to be overhauled and re-decorated, and we were finally ready to open our doors to the public on Halloween. Tom and I met several times over the subsequent months and decided to form a corporation, and open up the front of Cake and Art for retail business. I called the store (with great trepidation) and asked the current owner (who thankfully remembered me) and asked him what he thought of changing his bakery and adding cupcakes! I knew I was embarking on a HUGE undertaking, but I was on fire, and wasn't going to take NO for an answer. Many years ago, I had worked at Cake and Art decorating cakes for the original owner.
#OCCUPATION CUPCAKE BAKER FULL#
Keep in mind that I also have a full psychotherapy practice, so I needed to find a space that was already set up to do the kind of baking I needed done. I thought to myself "I can do better than that!"Īnd so I set off to find myself a partner. The closest to my ideal that I could find was a cupcake filled with a small amount of the same frosting that was used on top. Although they all had a fine product, NONE of them were filled with anything interesting. I went everywhere, and tried everyone's cupcakes.and I couldn't find one that "got it" just right. I was looking for LA's best cupcake as an alternative to the traditional birthday cake for a friend of mine. The idea to open the retail side of the business came to me in spring of 2006. That all changed on Halloween 2006 when we opened our doors to the public for retail sales and added cupcakes to our repertoire. Since then the only way to have one of our custom cakes was to order one. Where did you get the idea and what inspired you? What kind of prior baking experience did you have?Īctually, Cake and Art opened in 1976 turning out custom cakes and cake sculptures. URL: Cake and Art opened in December 2006. Occupation: CEO, Cake and Art, and psychotherapist
Location: 8709 Santa Monica Blvd., West Hollywood CA 90069
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